I was flicking through a magazine the other day and came across an ad for Deakin Estate wine. It was quite a good ad: relevant to the product; easy to associate with the brand name. Totally unlike the advertising campaign they ran to launch the range. Here’s an example of what not to do:
Deakin Estate billboard.
Damaging a grave must be one of the few remaining acts of “de-sacralisation” that our society acknowledges. (That and defiling ANZAC day or The Flag in some way.) When young people (and they’re usually young) are caught vandalising headstones, adjectives such as “sickening” and “disgusting” come out in force, as well as others like “senseless” and “motiveless”.
Maybe I’m sick and disgusting too, but wandering around Newcastle’s Christ Church Cathedral recently, I think I came up with one possible motivation behind an evening of headstone-smashing. (I’m not talking about so-called “satanism” here, but the kind of act that even those who engage in it would probably call “random” – something to do when you’ve had a few too many.)
