I was flicking through a magazine the other day and came across an ad for Deakin Estate wine. It was quite a good ad: relevant to the product; easy to associate with the brand name. Totally unlike the advertising campaign they ran to launch the range. Here’s an example of what not to do:
Deakin Estate billboard.
Prince Harry’s most recent controversial video started me thinking. Not the bit where he refers to one of his fellow soldiers as “our little paki friend”, but where he pretends to be ending a telephone call to his grandmother, Queen Elizabeth II: “Bye… God save you. Yeah that’s great. See you, bye.”
“Bye… God save you” is the rarely heard second person version of “God save the Queen”, which until the middle of last century used to conclude almost any communication of importance.
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